As we move towards a candidate-driven market, recruiters must be agile and use automation and AI technology to improve their hiring processes.
Recruiters are also focusing on creating an unforgettable candidate experience. That is why engaging candidates continuously and keeping them informed about the hiring process is essential.
Social media
Social media is a powerful way to connect with candidates who aren’t actively looking for a new job but would be open to hearing about openings at your company. Passive candidates are a growing part of the workforce, and social recruiting can help you reach them.
As technology evolves and continues to change how people use and interact with each other, social media is becoming an essential tool as a recruitment strategy for talent acquisition teams. The most significant advantage is that it can reach a much wider audience than traditional recruitment methods, resulting in higher-quality applicants and a faster hiring process.
Recruiters also use social media to improve their employer brand and build a positive reputation among candidates. This is particularly important as 69% of job seekers say a positive reputation is one of the most important factors when considering a new job.
Companies can post job vacancies, company news, and employee culture content on their social media pages. Recruiters should create a unified voice across their social channels that aligns with the company’s values and mission.
Instagram, for example, is a popular platform that attracts younger generations and has seen growth over the past few years. The visual format is a great way to engage candidates and get them interested in your company.
LinkedIn is another social media channel that many recruiters use. It is a popular place to post job listings and company news, and 85% of teams post these posts on the platform.
Other top social media platforms recruiters and HR professionals use Twitter, YouTube, and TikTok. Although these platforms don’t have the same global audience as Facebook or LinkedIn, they can be helpful when targeting specific demographics.
Virtual meetings
The shift toward hybrid work models, which include remote and in-office workers, has led to increased use of virtual meetings. This collaborative mode allows employees to meet in real-time with team members from different locations without requiring travel or a meeting at the employer’s home office.
While these meetings are a lot less personal than in-person ones, they can still have their benefits. For example, they allow teams to collaborate remotely and resolve problems that may arise due to scheduling conflicts, travel issues, or office closures.
One of the most important things to remember when hosting a virtual meeting is to start on time. This will help avoid overruns and ensure that everyone has the opportunity to ask questions or discuss the agenda promptly.
It is also a good idea to introduce the participants to each other and familiarize them with the tools of the virtual meeting platform. This will make them feel more involved and allow them to contribute during the meeting.
In addition, it is a good idea to record meetings so that participants can revisit them later. This can be particularly helpful if there is much information to cover or if someone needs to catch up on the forum entirely.
A tremendous virtual meeting tool should have intuitive controls and a single-button sign-on so that even non-technical users can join the session quickly and easily. It should also feature screen-sharing capabilities that allow all participants to share their desktops and participate in collaborative discussions, whiteboards, and other tasks.
It is also a good idea to ask for feedback after each virtual meeting to improve the experience for future meetings. This will ensure your virtual meeting is as productive and effective as possible.
Inbound recruitment
The recruitment industry is ever-changing due to employer needs, technological advances, and trends. To succeed, business professionals must stay on top of the latest recruiting trends and practices.
One of the trends in recruitment to watch out for is inbound recruitment. This trend focuses on creating a positive employer brand to attract candidates. It also combines content marketing, social media, and e-mail nurturing to reach candidates across the hiring process.
This type of recruitment is candidate-centric since it aims to attract people who would fit the company’s culture and environment well. The best inbound recruitment campaigns are designed to create a relationship with candidates before they even apply for a position.
However, there are better strategies for some job vacancies. Inbound recruiters must be able to find the exact type of candidate that they need for each role.
Another drawback is that inbound recruiters often receive many resumes and CVs. This means they must screen each applicant and assess their suitability for the job.
The best way to avoid these disadvantages is to conduct inbound recruiting using a tool to help you make quality hires faster. Moreover, the device must allow you to track your results and improve your strategy over time. You can use web analytics to track how many applicants you are generating and the effectiveness of your recruitment strategies. This will help you determine which channels generate the most applicants and which need improvement. By focusing on your web analytics, you can ensure that you’re attracting and hiring the most qualified candidates possible.
Data-driven hiring
Data-driven hiring uses a range of recruiting metrics to make objective hiring decisions. This eliminates guesswork and biases to ensure you make the best possible hire for your team.
Hiring the right people can significantly improve a company’s performance, and profitability, which is why employing data-driven recruitment strategies is so important. This way, you can identify the best candidates based on their skills and experience rather than just their resume or interviewing techniques.
One of the most common methods to implement a data-driven approach is HR automation technology. These tools help recruiters find, attract, engage, and convert candidates into applicants, making the hiring process faster and more efficient.
Another fundamental way to leverage data-driven hiring is by collecting complete pipeline data. This will let you track how many applicants you receive, what types of candidates apply (e.g., women versus men), how many make it to the interview stage, what happens when a candidate accepts or rejects an offer and other data points that can help you understand your recruitment process in detail.
Finally, you can use data to forecast your hiring needs and inform your hiring plan. This will allow you to prepare for things like annual employee turnover, business expansions, and internal mobility and ensure your company is ready for the changes that may occur in the coming years.
Hiring data-driven is the ideal way to increase your recruitment processes’ speed, accuracy, and efficiency. It can also save you money in the long run and help you hire better candidates. Moreover, it can make the recruitment process more straightforward and fair for you and your candidates.
Hiring based on transferable skills
In hiring, there are a variety of skills and qualifications that businesses seek. Some are hard, teachable skills, like coding and accountancy, while others are less tangible but still valuable, such as solid communication or leadership abilities.
These are both known as soft or ‘transferable’ skills, and they’re the ones that employers value the most. For instance, a candidate with excellent problem-solving skills will be highly valued by employers because they can go above and beyond the job description when required.
Alternatively, a candidate with experience managing a complex operation will have a transferable skill set to any other workplace, regardless of their industry. This is a trend in recruitment to watch out for as it gives companies an advantage in the competitive job market and helps them build a diverse team of workers with a wide range of skills.
Another benefit of hiring based on transferable skills is that it helps companies fill roles with candidates who bring fresh ideas and perspectives. For example, a call center employee with good problem-solving skills could see inefficiencies and suggest better ways to assign incoming calls, saving the company time and money.
The key is to highlight your transferable skills in your resume. You can examine your current and previous work experiences, volunteering opportunities, hobbies, and interests.
